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What is Tiffany Blue?

J. Beam
J. Beam

Tiffany Blue is a specific shade of light blue, very similar to robin’s egg blue. It is a trademarked color of Tiffany & Co., which bears the same number (1837) on the Pantone Matching System (PMS) as the year Tiffany & Co. was founded. The color is so easily associated with Tiffany & Co. that their trademarked “little blue box” is instantly recognized and widely considered the premium presentation for fine jewelry.

Due largely to its association with Tiffany & Co., which exudes the material symbolism of romance, Tiffany Blue has been a very notable hue at celebrity weddings. Because the color is trademarked, however, it cannot be used to package or advertise anything that might be associated with or in direct competition with Tiffany & Co. or its subsidiaries or be used to cause confusion amongst consumers. Though the particular shade of light blue, whatever name it is given, is significantly associated with Tiffany & Co., it is a popular color for home decor, fashion, and accessories. In the case of weddings, many people find it desirable to have accents and favors that resemble the true Tiffany Blue hue as closely as possible. The combination of this shade with pearls, white satin, and sterling silver is a very popular wedding trend.

Tiffany blue gift box with a white ribbon.
Tiffany blue gift box with a white ribbon.

In terms of home decor, Tiffany Blue is available as a paint color. In fact, it is very commonly used to produce a cool, crisp, and elegant look when combined with white. When combined with brown or natural wood tones, it can create a modern version of some retro styles. A pattern with a light blue and polka dots in different shades of brown is frequently found on area rugs, throw pillows, and other decorative household items. Though Tiffany Blue is a common shade, and many feel that it’s nature’s color and not Tiffany’s, few would deny the significance of a genuine Tiffany box in this color.

Discussion Comments


All you have to do is take your Tiffany box to the paint store and they match it precisely by computer. Any hardware store can do this for any brand of paint you like. They custom mix it according to what the computer tells them. Mine is perfect.


I'm looking at my Pantone Formula Guide and a Tiffany Box. The closest color is Pantone 324. Pantone 1837 is the color that Pantone assigned to Tiffany as that's the year they were founded. You won't find 1837 in your Pantone Formula Guide as it's a proprietary color and they don't want anyone duplicating it.


i have a tiffany's box on my media center which is against a wall painted in valspar 7005-1 Cool Elegance in eggshell finish. the wall is lighter but otherwise the tints match. this paint color is very intense, even in an otherwise all white room getting northern light in central New Jersey.


I agree with anon103970. I was searching for a "tiffany blue" a' la Audrey Hepburn for my bathroom and found Behr's Sweet Rhapsody. It is the perfect shade of that turquoise-y blue Tiffany box color!


Do not use Sherwinn-Williams Aqueduct- It dries looking too green- like seafoam green. The Behr Sweet Rhapsody is a turquoise that is the right shade for the Audrey Hepburn Tiffany's 'Look.'


I had a look at dulux and magnetic magic is pretty close as it's more of a green than a blue.


Understanding what a trademark is still doesn't explain why it would be omitted from what is supposed to be a comprehensive color matching system. That would be like removing trademarked words from an English dictionary. Which would of course render it totally useless.


So I assume that the trademark means that we can't purchase the 1837 Tiffany Blue?


The color is not copyrighted; it's trademarked---you can't copyright a color. And Pantone 1837 is NOT a myth, it's a *trademarked* color therefore it will *not* show up on the basic Pantone color wheel/swatch/book, etc.... and you would know that if you knew and understood what a trademark is.


pantone 1837 is a myth. it is not tiffany blue.


you guys rock. thank you for the info!


The color is copyright protected so PMS 1837 is not included in the pantone books. I think 318 C (above) is as close as you'll get.


I can't find Pantone 1837 anywhere. I come up with 318C. Are they the same?


Yes, 183x is the pink section, except for 1837. An exception was made for Tiffany Blue to have the number match the year of its founding.


I'm having same response with 183X being in the pink shade. Is 1837 a spot color or process? Which color scheme is it in? Thanks!


Yep, it's Pantone 1837 because that's the year that Tiffany & Co. was founded.


When I reference the Pantone book, into the 183X numbers, I'm in shades of pink. Can you double check your sources for the Pantone reference number?

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    • Tiffany blue gift box with a white ribbon.
      Tiffany blue gift box with a white ribbon.
    • Tiffany Blue teams well with traditional wedding tones and textures.
      By: tayindigo
      Tiffany Blue teams well with traditional wedding tones and textures.